Overview of types of Marketing, Part 02
Overview of types of marketing, Part 02
READ THE SECOND PART OF THE MARKETING OVERVIEW HERE
01. Guerrilla Marketing
– What it is: a strategy that employs unusual methods to generate great results without using a lot of money.
– What it involves:
– Things like … flash mobs, street art, or viral social media stunts that draw attention.
02. Relationship Marketing
– This is a strategy that concentrates on increasing client interaction which is usually over an extended timeframe, rather than just purchasing a new client and making sales instantly.
– Approaches:
– Rewarding Systems: This is where clients are recognized for buying things continuously.
– Customized Messages: A system which uses emails or unique promotions aimed at keeping a rapport with the clients.
– After-sales Services: This refers to offering very great help once they have made their purchases.
03. Definition of Experiential Marketing
This involves making real-world experiences that can fully immerse the clients in the brand or product being marketed.
For example:
– putting up interactive displays where products are demonstrated.
– pop-up shops where customers have chance to try different experiences when it comes to interacting with brands.
04. What do you understand by Niche marketing?
It refers to focusing on a particular market segment by selling specialized goods or services.
For instance;
_Vegan skincare products targeting green living supporters._
05. B2B Marketing (Business-to-Business)
– Definition: Promotion of goods and services to other companies or organizations rather than consumers.
– Ways:
– LinkedIn Ads: directed at a professional audience.
– White Papers and Case Studies: These are specialized documents that demonstrate a company’s capability in addressing business challenges.
06. B2C Marketing (Business-to-Consumer)
– Definition: marketing which is done directly to individuals.
– Some instances could be-
– Stores using flash sales for different holidays.
– Adidas running promos on Facebook or Instagram.
07. Direct marketing
– Direct marketing is a method through which companies talk to consumers directly using strategies such as sending them emails or making phone calls.
– Kinds:
– One of them is telemarketing where you reach your clients through voice communication over the telephone.
– Another one includes sending printed materials directly to selected clients─ this method is called Direct Mail.
08. Viral marketing
– This is formulating information that can spread very fast all over the internet aided by options such as sharing on social media.
– Illustrations:
– Memes, viral videos, interactive campaigns aimed at provoking user shares.
09. Brand Marketing
– It is an act of creating the consciousnesses and positioning of the brand over the years without stressing on immediate gain in terms of sales.
– Main Components:
– Brand Identity refers to those tangible elements associated with brand’s uniqueness such logo mark or logotype, symbol, imagery, color scheme that helps identify distinguish it from other brands.
10. Mobile Marketing
– Mobile Marketing is a phrase that refers to reaching customers using cellular devices such as smartphones and tablets.
– SMS Marketing is the practice of sending promotional messages through short message service on mobile phones.
– App-based Marketing involves promotion through mobile applications.
11. Referral Marketing
– Referral marketing is the process of getting current customers to recommend new ones, especially with perks.
– For instance, a SaaS company might provide a rebate to referent buyers.
12. Drip Marketing
– Definition: The term dunk or also known as e-notification is a packet transmission that takes place at intervals which consists of automatic messages with the aim of eliciting consumer responses.
– Example:
– A vendor’s sequence of correspondence purposed for training novel buyers on how to use his or her commodity or for reminding someone about stuff left in an internet cart.
Each of these marketing types fulfills its unique purposes; however, they may as well work together in order to form an integrated approach. One instance could be blending online promotion channels like social media ads with more conventional ones such as pop shows for both virtual communities and individuals within a city.
