Overview of types of marketing, Part 01
Overview of types of marketing, Part 01
There are various marketing strategies for different purposes depending on the aim of the company, target group, and industry in general. Below are the major marketing techniques:
1. Digital Marketing
– Definition: These are ways in which internet platforms are used to promote products or services.
– Examples:
– Search engine optimization (SEO) – This involves optimizing content so that it is given a better rank by search engines.
Content marketing – It entails creating valuable information such as articles/blogs that can attract many individuals who should remain engaged over time if possible through liking, sharing, and making comments.
– Pay-per-click advertising: This requires payment for each click made on ads most often using search engines like Google or Bing.
– Social media marketing – Involves advertising on social sites such as Facebook, Instagram, LinkedIn, and TikTok among others.
– Email
2. Traditional Marketing
– This includes all marketing methods that existed before the internet era, like in the case of advertising on newspapers, radios or TVs etc.
– Some examples include the following;
a. Television: Ads aired on TV stations.
b. Radio: Audio advertisements on radio.
c. Print: Ads in newspapers, magazines, brochures, etc.
d. Billboards and Posters: Outdoor marketing through physical banners.
3. Inbound Marketing
– This is where companies promote their goods or services by providing valuable information that attracts people towards buying your product or hiring you.
– Some of the main elements of inbound marketing are as follows:
a. Attraction: Use content, blogs and social media to draw customers closer to you.
b. Engagement: Personalized communication helps customers in finding solutions.
c. Delight: Even after purchasing, it involves giving value through continued client support as well as follow up contents.
4. Outbound Marketing
– Explanation: The process involves direct contact with potential clients which is usually disturbing.
– Instances:
– Cold Calling: The act of calling potential customers directly.
– Direct Mail: Mailing information meant for potential purchasers.
– TV/Radio Ads: Advertisement through radio and T.V commercials to the general public
5. Content Marketing
– Definition: Crafting and disseminating information,that is relevant to the recipients, in order to attract their attention
– Examples:
– Blog Posts: Posts that addresses specific keyword topics for increasing site visibility on search engines results.
– Infographics: Complicated information made simple by use of visual images.
– Videos: Videos intended for learning purposes as well as marketing all at once which are shared on various video-sharing websites.
– E-books and Whitepapers: Lengthy brochures created for purposes of making interested clients ask for more details.
6. Marketing through social networks
– Description: Utilizing the online social media networks to display wares and also interacts with clients.
– Prominent Platforms:
– Facebook: Well positioned to reach a larger audience.
– Instagram: Well suited for businesses that focus on images especially B2C brands.
– LinkedIn: This is a go to place for B2B marketing.
– Tiktok: Trendy for producing brief, captivating videos
7. Search Engine Marketing (SEM)
-Definition: Increasing website visibility on search engine result pages (SERPs) through paid advertising is known as search engine marketing.
-Key Insights:
– Google Ads: The best platform for SEM operations.
– Bing Ads: The next great thing when it comes to targeting a different market segment.
– Keyword Targeting: Selecting appropriate keywords for your product or service.
8. Affiliate marketing
– Brief explanation: The act of selling or helping sell goods and services by affiliates, who get payments for incoming traffic and sales.
– Illustration:
– When bloggers or online personalities advertise a product and earn money from any sale that occurred through this special link, affiliate marketing has happened.
9. Influencer marketing
– Brief explanation: This refers to working together with personalities online that have many followers on various platforms in order to advertise one’s product.
– Illustration:
– For instance, if an Instagram famous person works together with an attire brand in order to promote its new line, then this is called influencer marketing.
